This is an ad I designed and animated for Le Commissariat Général à l'Égalité des Territoires of France. Long name. The short is CGET. I created these two folder characters to show how the institution is (finally) transitioning all of its files from paper to digital, in an all-new platform named Dauphin.
Creative direction: Nicolas et Thomas Cornet —
Sound: Sérgio Lombardi
Side note: I'm kind of addicted to Shape Layers lately. Call me a motion purist. Since the visuals were supposed to be very flat and vectorial, I ended up designing everything from the start inside After Effects.